A DNA is meant to be passed from generation to generation. I believe the same is true for a brand DNA.

These materials once belonged to G-Star’s store interiors and display systems. After a renovation, they became surplus, eventually finding their way into my hands.

As I explored their legacy, I discovered that G-Star had drawn inspiration from architect Jean Prouvé. His philosophy was rooted in the industrialization of steel, modular construction, and the honest expression of structure and technique.

More than a century later, his philosophy remains very relevant. In my opinion, it is not merely the aesthetic that makes his work timeless, but the fact that it has endured. Its longevity lies in its modularity—the ability to be dismantled, adapted, and reassembled over time.

The displays have been disassembled into their individual components and reconfigured to create new meaning beyond the retail environment. The legacy of shape, colour, mounting principles, and construction methods inherited from both Jean Prouvé and G-Star can still be felt. Yet this DNA now belongs to a new generation.